Federico Hernandez, Associate Director of Artist Management at HarrisonParrott Madrid, will explore the theme of "We have to change us first, to change the world" in his conference. He will shed light on the intersection of Climate Change and Music Management, highlighting HarrisonParrott's robust efforts to attain a carbon-neutral footprint. Furthermore, he will emphasize their commitment to engaging artists, presenters, and audiences in dialogues aimed at enhancing sustainability policies while maintaining a harmonious balance between artistic development and environmental preservation.